This is interesting, from Kid Mercury, responding to an article on Innovation Insider about the Darwinian development process and new media:
I agree that this model is the future of media, and I'll even take it a
step further and say this will result in the end of corporate business
structure as we know it -- open source production strategies need open
source organizational structures as well, and as the value of knowledge
surpasses that of capital and as the means of production (a computer
and Internet connection) become more and more affordable, expect things
like LLCs and Ltd's and S-Corps to be replaced by co-ops. To put it
intuitively, the future of media won't be done by a traditional company
with a traditional payroll -- it'll be done by revenue-sharing
alliances and communities.
I think he's spot on--up to the point where the word "co-op" occurs. To be fair, I don't think he really means co-op, as he uses open source, more accurately, in the next breath--but this too leads me to want to explain why the word co-op gives me hives, just for the sake of argument.
Port of the reason that traditional business structures must go is that they dampen speed, agility and creativity by the very fact that they are negotiated between individuals. A co-op is probably the worst offender of all when it comes to favoring negotiated behavior over personal initiative and dampening the human impulse to create. Open source collaboration is quite a different model from the co-op. Basically an entrepreneurial model for collaboration, open source depends on synergy, rather than negotiation. I think that the reason a lot of new media and other "new" business models are failing is precisely that they fail to recognize the fundamental difference between these models--and they almost always bet on the wrong pony, choosing negotiation and heirarchy every time. As I've written before, new media companies that mine content are bound to fail--precisely because they strip the synergy from the happy chaos of the blogosphere.
For instance, I read today on TechCrunch that Technorati has added "authority" as a filtering tool--authority being another word for linkedness. This is a useful tool, as anyone who has waded through the meaningless bit it also reinforces the values of heirarchy and consensus, to me this cuts against the grain of what's valuable about the blogosphere. (It also mirrors a problem in the physical world, where "extroverts" fare better than "introverts" because of a culture that values connections over content, but that's another story.) The problem with Technorati hasn't been that it doesn't show me the biggest, but that it doesn't show me the best. I'd rather see search get fuzzier and smarter--give me a search cloud I can manipulate to produce results based on richness and accuracy of content, rather than popularity. Maybe we should be looking to dating sites like match.com and eharmony for ideas for improving our search models (matching tools, rather than searching tools?), rather than building more dumb, machine-like tools that spit "results" at us.