As I watched people being plucked from rooftops in New Orleans, and saw what looked like piles of sawdust littering the ground in Biloxi, I kept hearing over and over about how much physical stuff had been lost to Hurricane Katrina (commentators inevitably mention family photos), but while losing a home is an awful thing to even contemplate, I've yet to hear anyone on television mention the loss of livelihoods--how many businesses were wiped out at a single stroke, taking with them jobs, incomes, health insurance and more. And while those homes blown to smithereens were mostly insured, how many businesses that were lost will have the means to rebuild?
What we in the business community need to do now is find clever, entrepreneurial ways to offer direct aid to the region's shopless entrepreneurs. Think about it: are there services you could "outsource" to a displaced bookkeeper, manager, technician? Do you have outdated or surplus computers and phones you can donate to entrepreneurs?
Kerabu's business model is to help micro-investors connect up with
micro-entrepreneurs. And while we aren't ready to open our doors for
business, the circumstances in the South have made it seem like a good
idea to throw this blog open as a place for entrepreneurs to offer
each-other support. How? Email [email protected]
with your entrepreneurial needs, if you're a Katrina victim, and with your
offers of physical, financial or mentorial assistance if you're an
able-bodied entrepreneur. We will post all legitimate offers of help
and act as a safe meeting ground for business people who want to make
connections, and hunt pathways to make those connections possible,
including contacting aid societies who might be able to facilitate exchanges.
Call it an open source giving, if you will--direct aid with zero administrative costs and 100% transparency.
As for donating cash, which is the thing to do today, Kerabu recommends giving to hurricane Katrina victims through Mercy Corps,
based in Portland, Or. Here's why: one of their efforts in
post-Tsunami Sri Lanka involves paying locals to do reconstruction
work. I like that dynamic. And, the late great Worth Magazine (where
I was a contributing editor) named them one of America's best
charities, in part because they are fiscally responsible and have good
business sense. Only 8% of what you give will be eaten up by
adminsitrative costs, which is a hell of a good rate of "return" for
both you and the hurricane victims. You can go here to drop a c-note on them.
Craigslist is also a good
way to offer aid directly to individuals, if, for example, you have a
granny apartment to offer as temporary housing, or temporary employment
to offer, or can donate frequent flyer miles to buy someone a plane ticket to get to their Aunt Charlie's place in Minnesota.... Think creatively!